Chris has 37 years of experience in marketing, advertising and culture transformation – 25 of them spent in Africa.
He began his working life as a marketer at Bass and then went into Ad Agency management with Saatchis, McCann Erickson and Y&R (where he ran the Y&R Africa network). His category experience is very broad.
Chris founded The Brand Inside’s Africa business and is based in Nairobi, Kenya. He writes extensively on branding and culture change. See the link to his blogs below.